An immersive pop up for dogs and dog lovers launched in New York City in 2018. Created to celebrate all things dog, guests traveled through a series of technicolor environments designed with a dog in mind! This first of its kind, canine-centric world featured adoptable dogs, in partnership with a dozen local rescue organizations.


Sam Smith's #1 album THE THRILL OF IT ALL, brought to life in performances on the Grammy Awards, the Brit Awards, SATURDAY NIGHT LIVE, THE ELLEN SHOW, THE LATE LATE SHOW, and culminating with his world arena tour, with stops at the 02, Madison Square Garden, and the Forum.


Museum of Ice Cream is a lick-able, likable, shareable ice cream-centric experience launched in New York City, which featured a swimmable rainbow sprinkle pool, edible balloons, an immersive chocolate room and ice cream inspired lighting installations. Produced by VGP. Creative by MOIC.


The mystical world of Syfy's hit series THE MAGICIANS came to life at the HALL OF MAGIC, an immersive and interactive experience transporting visitors through a gallery of sensory exploration and illusion. Produced my MashStudio.



A collaboration with world renowned theatrical group Punchdrunk to create Rihanna and Samsung’s Antidiary Vault – an immersive real-life ANTIdiaRy room teasing Rihanna’s secretive album. Produced by TVG.


Details Magazine took over the Lincoln Center Library in partnership with Mercedes Benz Fashion Week to put on a marathon of 6 emerging menswear designers, as well as feature innovative technology partners breaking new ground in media and fashion.


Through elemental design and five custom interactive environments, guests explored the century’s old process of cognac-making while curated workshops and daily masterclasses featuring a line-up of local creatives showcased the brand’s One Life/Live Them lifestyle. La Maison Rémy Martin hit three key US markets and welcomed over 2,600 guests. Produced by TheGathery.


Luminaries in advertising, entertainment and music came together this past fall for the 56thannual Clio Awards at the American Museum of Natural History in New York City, hosted by Alec Baldwin, and attended by a number of other stars, including CLIO Music host Melissa Etheridge, performers X Ambassadors and Salt N Pepa, film director Spike Lee, “Mad Men” creator Matthew Weiner, and many more.


To celebrate the Walking Dead's 10th Anniversary, Skybound teamed up with Hyundai and Future US to create The Walking Dead: A Decade of Dead gallery at Pillars 37 in New York City. Produced by TVG


For the launch of Method’s bold 2016 Fear No Mess advertising campaign, a whimsical Laundromat that opened it’s doors for three-days of consumer activity. A vibrant-colored environment will offered the public free laundry service during the day - compliments of our cleaning brand and in partnership with the app-based Cleanly - while at night it will host a “dirty” dancing silent disco party. Equipped with color glow dark light, the pristine laundry room transformed as things heated up, evolving into a beautifully messy, striking dance den. Produced by TheGathery.


The Big Buck Hunter World Championships took over the famous Altman Building and brought in the world’s 64 best arcade shooters in a double-elimination tournament of the deer-hunting game often found in the dark corners of bars next to the pool tables and dart boards.


For the launch of Cointreau’s The Art of La Soirée 2016 Tour, we transformed a raw space in Chelsea into a fantastical indoor garden. Guests entered through a custom trellis covered in blooms leading to four distinct environments designed to entertain and educate attendees on Cointreau’s on-going soirée initiative. Produced by TheGathery.


A private influencer and media event celebrating individuals multi-talents and positioning the spirit as a true “slasher” showcasing the brand’s unmatchable portfolio of fine cognacs and highlighting the core values of the new brand campaign. Produced by TheGathery.


As a part of their “British Villains” marketing campaign, Jaguar hosted a road rally, allowing guests to drive a new exclusive car, and curated an exclusive party at The Topping Rose in Bridgehampton, NY. 



Our continued collaboration with The City Of New York continues to be a privilege and an honor. Along with creative directing and designing Mayor de Blasio's annual State of The City address in 2016, 2017 and 2018, we have had the chance to collaborate on special projects celebrating and honoring friends and allies of New York City. In honor of the lives lost in the terror attacks in Paris, France on Friday, November 13 2015, Mayor de Blasio, NYC Parks, and the NYPD along with design and direction by Brian Tovar lit up the Arch in Washington Square Park blue white and red. The illumination of the Arch was a reminder of the special bond New Yorkers share with Parisians.

ABout us

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Brian Tovar co-founder and creative director

Brian is an award winning and Drama Desk nominated lighting designer. As a Creative Director Brian has led design teams and collaborated as a designer on multiple groundbreaking and award winning live experiences, earning CLIO Awards for both the original Refinery29's 29Rooms in 2015, and Syfy's Hall of Magic in 2017. Brian also collaborated on the original Museum Of Ice Cream in 2016.

Brian has designed events for brands such as, NFL, REMY MARTIN, AUDI, BRAVO, PORSCHE, CITIBANK, SAMSUNG, JAGUAR, THE WALKING DEAD, MONSTER, BIG BUCK HUNT, REFINERY29, NETFLIX and NIKE, among others. To date, Brian’s work has garnered billions of social media impressions.

In theatrical design, Brian has created original work for major off-Broadway and regional theaters, everywhere. 


Jason Sherwood, co-founder and creative director

Jason is a Drama Desk Award nominee, a Lucille Lortel Award nominee, an American Theatre Wing Henry Hewes Design Award nominee, and LiveDesign Magazine "Designer to Watch.".

Recent designs include an ongoing collaboration with Oscar and Grammy Award winner Sam Smith on TV appearances, as well as Sam's upcoming world tour, which will play Madison Square Garden, the 02 in London, and every major North American city. Other recent work includes THE CHAINSMOKERS on Saturday Night Live, Details Magazine's takeover at NY Fashion Week, a stage adaptation of FROZEN for Disney, design for artists on the Grammy Awards, Brit Awards, The Late Late Show, The Ellen Show, and The Graham Norton Show.



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