Museum of Ice Cream is a lickable, likable, and shareable ice cream-centric experience that first launched in New York City, captivating visitors with a swimmable rainbow sprinkle pool, edible balloons, an immersive chocolate room, and ice cream-inspired lighting installations. Produced by VGP with creative by MOIC, the initial run sold out within days, and the sprinkle pool quickly became a viral sensation. What began as a summer pop-up evolved into a nationwide phenomenon, drawing hundreds of thousands of visitors across multiple cities and setting in motion a movement that continues to thrive today.

Lighting and Audio Design and Installation by Livesight.