HALL OF MAGIC
The mystical world of Syfy's hit series THE MAGICIANS came to life at the HALL OF MAGIC, an immersive and interactive experience transporting visitors through a gallery of sensory exploration and illusion.
SAM SMITH - ALBUM CAMPAIGN
Sam Smith's #1 album THE THRILL OF IT ALL, brought to life in performances on the Grammy Awards, the Brit Awards, SATURDAY NIGHT LIVE, THE ELLEN SHOW, THE LATE LATE SHOW, and culminating with his world arena tour, with stops at the 02, Madison Square Garden, and the Forum.
REMY MARTIN TOUR
Through elemental design and five custom interactive environments, guests explored the century’s old process of cognac-making while curated workshops and daily masterclasses featuring a line-up of local creatives showcased the brand’s One Life/Live Them lifestyle. La Maison Rémy Martin hit three key US markets and welcomed over 2,600 guests.
MUSEUM OF ICE CREAM
Museum of Ice Cream is a lick-able, likable, shareable ice cream-centric experience launched in New York City, which featured a swimmable rainbow sprinkle pool, edible balloons, an immersive chocolate room and a collaborative massive ice cream sundae.
RIHANNA's AnTI DIARY VAULT
A collaboration with world renowned theatrical group Punchdrunk to create Rihanna and Samsung’s Antidiary Vault – an immersive real-life ANTIdiaRy room teasing Rihanna’s secretive album.
DETAILS MAGAZINE - FASHION WEEK
Details Magazine took over the Lincoln Center Library in partnership with Mercedes Benz Fashion Week to put on a marathon of 6 emerging menswear designers, as well as feature innovative technology partners breaking new ground in media and fashion.
For the launch of Cointreau’s The Art of La Soirée 2016 Tour, we transformed a raw space in Chelsea into a fantastical indoor garden. Guests entered through a custom trellis covered in blooms leading to four distinct environments designed to entertain and educate attendees on Cointreau’s on-going soirée initiative.
For the launch of Method’s bold 2016 Fear No Mess advertising campaign, a whimsical Laundromat that opened it’s doors for three-days of consumer activity. A vibrant-colored environment will offered the public free laundry service during the day - compliments of our cleaning brand and in partnership with the app-based Cleanly - while at night it will host a “dirty” dancing silent disco party. Equipped with color glow dark light, the pristine laundry room transformed as things heated up, evolving into a beautifully messy, striking dance den.
Refinery29, the leading digital lifestyle media company, kicked off New York Fashion Week with “29Rooms,” an interactive funhouse celebrating style and culture through 29 remarkable,immersive rooms, set in a 50,000-square-foot warehouse to showcase art installations, one-of-a-kind performances, virtual reality experiences, film screenings, music, and more.
REMY MARTIN CAMPAIGN LAUNCH
A private influencer and media event celebrating individuals multi-talents and positioning the spirit as a true “slasher” showcasing the brand’s unmatchable portfolio of fine cognacs and highlighting the core values of the new brand campaign.
WASHINGTON SQUARE PARK ARCH
In honor of the lives lost in the terror attacks in Paris, France on Friday, November 13 2015, Mayor de Blasio, NYC Parks, and the NYPD along with design and direction by Brian Tovar lit up the Arch in Washington Square Park blue white and red. The illumination of the Arch was a reminder of the special bond New Yorkers share with Parisians.
Luminaries in advertising, entertainment and music came together this past fall for the 56thannual Clio Awards at the American Museum of Natural History in New York City, hosted by Alec Baldwin, and attended by a number of other stars, including CLIO Music host Melissa Etheridge, performers X Ambassadors and Salt N Pepa, film director Spike Lee, “Mad Men” creator Matthew Weiner, and many more.
BIG BUCK HUNTER
The Big Buck Hunter World Championships took over the famous Altman Building and brought in the world’s 64 best arcade shooters in a double-elimination tournament of the deer-hunting game often found in the dark corners of bars next to the pool tables and dart boards.
As a part of their “British Villains” marketing campaign, Jaguar hosted a road rally, allowing guests to drive a new exclusive car, and curated an exclusive party at The Topping Rose in Bridgehampton, NY.
THE WALKING DEAD
To celebrate the Walking Dead's 10th Anniversary, Skybound teamed up with Hyundai and Future US to create The Walking Dead: A Decade of Dead gallery at Pillars 37 in New York City.
REFINERY29 COUNTRY CLUB
Refinery29 Country Club was an interactive Fashion Week-themed Country Club and surrealist miniature golf course with nine holes inspired by nine designers who define the New York fashion landscape: Alexander Wang, Opening Ceremony, Proenza Schouler, Suno, Rachel Comey, Marc Jacobs, Public School, DKNY and DvF. The three-day event at 82 Mercer in SoHo included a CFDA breakfast, Instameet brunch and an exclusive VIP Party with music by DJs Atlanta de Cadenet Taylor and Tennessee Thomas and an intimate acoustic performance by BANKS.
Consumer Electronics Week New York is the Fashion Week for technology. More than 3,000 press, trade affiliates, buyers, tech influences, bloggers, investors, VCs and financial institutions alike venture to New York City each year to see what’s new in tech.CE Week is mainly an exhibit-based event where major electronic and technology companies display their new product lines. These companies also use this platform to announce any new products to the press for the first time. As such, the weeklong event was in need of a conference lounge for the presentations.
Electronic company Sharp was the main sponsor for the area. The brand wanted the design of the room to match their high end, crisp and modern aesthetic. Collaborating with EVNT, we created a conference set, replete with A/V for each presentation to be held in the gallery level of the Altman Building. We transformed the barren space into a high-end press conference room with faux brick walls, built in tv monitors, custom branded stage with interior lighting.
To introduce its latest lineup of vehicles, Porsche and OZ Events tasked IONIC's lighting services, to create a modern and impactful setting. For the event, IONIC incorporated lighting with holographic panels and infused elements to bring the nature indoors.
Lending classical period signifiers with contemporary elements, Eat And Delete featured a series of complex large-scale compositions alongside a collection of unique portraits and collaborative cinematic works. The distinctive showcase presents a comprehensive embodiment of Harrington's signature style to date, blending street art motifs with rich hyperrealist techniques reminiscent of Renaissance-era old master painting. Harrington lead the viewer through a theatrical journey from beauty and opulence towards violence and destruction. Produced by VGP.
(Listed L to R) Private NYE Party, Blue Engine Benefit, Broadway in South Africa Benefit, Microsoft Surface Lounge, Citibank/FT, BLADE launch, BRAVO upfront, Monster, Hallowqueen 2015, 2015 Mashies, NFL, Phillips Norelco, Vevo Newfront, Savor, Brooklyn Greenway.